Dirty and Promiscuous – Why Social Media Works
As marketers we are purveyors of ideas. Whether soft ideas like confidence in a brand or concrete hooks like, “Milk does a body good”, it is our business to create, communicate, and propagate our...
View ArticleIn Social Media, Are You Contributing? Or Just Talking?
I don’t think I’m going to make many friends with this post. A week or two ago, a dear friend sent me a link to a video of a conference speech by sci-fi author Bruce Sterling. If you don’t know Bruce...
View ArticleThe Finer Details of Administering Facebook Pages, Part 1 [UPDATED]
Update: On February 10th, Facebook announced a new Facebook Pages format which mimics the update made to individual profiles a few months ago. As a Preferred Developer Consultant, we have learned that...
View ArticleThe Finer Details of Administering Facebook Pages, Part 2
Note: On February 10th, Facebook announced a new Facebook Pages format which mimics the update made to individual profiles a few months ago. As a Preferred Developer Consultant, we have learned that...
View ArticleThe Finer Details of Administering Facebook Pages, Part 3
Note: On February 10th, Facebook announced a new Facebook Pages format that mimics the update made to individual profiles a few months ago. As a Preferred Developer Consultant, we have learned that the...
View ArticleThe Finer Details of Administering Facebook Pages, Part 4
Note: One month ago, Facebook announced a new Pages format. Today, those changes roll out site-wide. This post and its predecessors reflect the very latest features and functions of the new format. Our...
View ArticleHaving trouble proving social media ROI?
Join us on April 12th, when our very own VP of Strategy and recognized expert Scott McAndrew discusses proven tactics to solve one of the most contemplated tribulations in the interactive marketing...
View ArticleTerralever Announces Impressive Account Win: DC Shoes
We’re excited to announce that DC Shoes, one of the world’s most-renowned footwear and apparel providers for extreme sports enthusiasts, has brought us on to support the company with their social media...
View ArticlePress Pause: How Brands Should React to Breaking News on Social Media
Last night, much of the nation was glued to televisions as President Obama addressed the nation informing Americans that Osama Bin Laden had been killed in an operation that had been in planning since...
View ArticleGive Tweet a Chance: Adjusting Your Twitter Engagement Level Expectations
Media Bistro recently published an opinion piece on Twitter engagement levels stating engagement levels on Twitter, if you’re lucky, may be around 0.46% on the higher end. Are you gasping for air yet?...
View ArticleGoogle+ Pages: The Facebook Killer?
Google+ Pages for business are here, but why should you care? Are they the equivalent of Facebook fan pages or are they something more? We posed those questions to our strategy, online marketing, and...
View ArticlePinterest – The Latest Social Media Obsession
Part One – What is it and How can Brands Benefit? Pinterest is the hottest social media platform, although it’s been around since 2008, it’s popularity and member-base has skyrocketed over the past...
View ArticlePinterest – The Latest Social Media Obsession
Part Two – A Brand’s Dream Ambassador Pinterest is making Brand Loyalists more relevant and powerful than ever before. Throughout my career in digital & traditional advertising, clients have always...
View ArticleBeyond the “Like”
Birth of a simple gesture Facebook made a fundamental shift in its approach to social interaction with the introduction of Open Graph and social plugins. It started with ability to “Like” content and...
View ArticleBlogging Best Practices
Beyond building an interactive community, corporate blogging offers search engine benefits, it elevates thought leadership, and it helps create a content library that can be used in sales efforts. Here...
View ArticleFacebook Ads: Why We Don’t Agree With GM
Forget Facebook’s IPO. The real news this week came when GM declared that Facebook ads are worthless. Okay, so maybe that isn’t a direct quote but they pulled their entire Facebook advertising...
View ArticleFranchise Online Marketing: A Business Worth Modeling
History has shown that when new and effective tools become available, the people that use them intelligently and skillfully tend to come out on top. Marketers who were cognizant of this were quick to...
View ArticleDo I Really Need Twitter for My Business?
I have an ugly confession to make. I’m a skeptic. I don’t believe in social media. I’m not saying that Facebook is like Santa Claus and the Easter Bunny, but I really struggle...
View ArticleIs Google Plus Worth Another Look?
When Google Plus first launched in July of 2011, many people (like myself, I must admit) rolled their eyes at the idea of the search giant attempting to monopolize social as well. Many of us,...
View ArticleFacebook Introduces Page Post Targeting
In recent months Facebook has been devoting a great deal of focus on extending the advertising options available to Facebook Page administrators and marketers and amidst this onslaught of releases it...
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